We had the intuition, and we were able to confirm it based on the data

June 1st, 2012 No comments
The darker side of big data allowed these scary marketers steer Mac users to the pricier hotel. We know that websites know which PC, cell phone, and browser we use and we also know that McKinsey Global Institute tells us that big data is the next frontier for innovation, competitive advantage productivity -but this was a shocking news, so if your are price sensitive make sure you click ‘sort by price’ because your browser cookies are telling the retailer that you are a rich guy. Read more…