Cloud Computing, What’s New? Cloud Service Brokerage

As a part of infrastructure practice team we have been watching what’s happening in the world of cloud computing. A lot many people were implicated with the support and integration services offered by various cloud vendors, and by looking at cloud vendor’s vision around support, security and integration it always appears that they are not going to fill all the missing pieces of the picture that cloud consumers want to see in a service provider. Cloud of doubt no more lingers on if you notice that National Institute for Standards and Technology (NIST) has now added cloud brokerage  to its definitions for cloud computing

If you are looking for some standards here you might need to wait for a long long time, but if you are ready to experiment that you will use one cloud offering as a backup of other, or rapid deploy some of your workload from one cloud to another, then cloud brokerage looks a good approach for the future. You could also call it an intermediary service provider who involves customizing services from multiple vendors.


Cloud Broker: An entity that manages the use, performance and delivery of cloud services, and negotiates relationships between Cloud Providers and Cloud Consumers.


As cloud computing evolves, the integration of cloud services can be too complex for cloud consumers to manage.

A cloud consumer may request cloud services from a cloud broker, instead of contacting a cloud  provider directly.

A cloud broker is an entity that manages the use, performance and delivery of cloud services and negotiates relationships between cloud providers and cloud consumers.

In general, a cloud broker can provide services in three categories :

Service Inter-mediation: A cloud broker enhances a given service by improving some specific capability and providing value-added services to cloud consumers.

The improvement can be managing access to cloud services, identity management, performance reporting, enhanced security, etc.

Service Aggregation: A cloud broker combines and integrates multiple services into one or more  new services.

The broker provides data integration and ensures the secure data movement between the cloud consumer and multiple cloud providers.

Service Arbitrage: Service arbitrage is similar to service aggregation except that the services being aggregated are not fixed.

Service arbitrage means a broker has the flexibility to choose services from multiple agencies.

The cloud broker, for example, can use a credit-scoring service to measure and select an agency with the best score

With cloud broker, you can deliver all your services and you can make sure that your corporate security policies will be enforced, regulatory compliance will be met, auditing will be done on all cloud vendors. You can also include standard services like reporting, performance and utilization trends etc. In the world that is hungry for connected services and machine-to-machine communications, cloud services broker can meet multiple needs, Cloud Service Brokerage will definitely help in scenarios that involve multiple cloud service providers, additionally it can really proliferate the fear of complex inter-dependencies among various SLAs.

We will see Gartner and Forrester talking a lot about Cloud Service Brokerage as a new business model paradigm -as cloud adaption evolve during the next five years,and i might not be exaggerating when i say that in coming years all traditional IT service providers will be competing for top position in Cloud Service Brokerage.

Let us know what are your views around Cloud Brokerage Service.

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