$300 Million Button

Being in IT business for more than a decade, i don’t remember how many times i have created accounts on various IT vendors web sites. Some times just to get some technical document, some times just to get some small download. I know it is required by them for one reason or another, but definitely it gives very bad user experience. They need to conduct usability test to study what people are doing on their websites? How many accounts are created and never used. They also need to find out how many users are leaving website just before the registration page?Mostly i have been using official email address to create account and in last one decade it has changed six times. It is not that i can’t pen down or record which site i use with which account and password and keep updating the profile as required, but my question is why? why can’t i have a better experience.

Look at this snippet from User Interface Engineering Website.

The $300,000,000 Fix

The designers fixed the problem simply. They took away the Register button. In its place, they put a Continue button with a simple message: “You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.”

When do i get my $300 million button?


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