Tapping Collective Intelligence
Web technologies and social media have opened the door to a new world of idea generation and collaborative environments. Governments and organizations all over the world have started using crowdsourcing to shorten time-to-market for new projects or to improve service levels. There is already a reservoir of community talent that can be tapped into inexpensively by most organizations, but not many companies are using social media to interact directly with their customers in order to influence product creation, design or strategy — as suggested by Forrester Research. Read more…